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People under the legal drinking age often
attempt to purchase alcohol or ask others to purchase on their behalf. NLC
staff attempt to identify and prevent such sales whenever possible and promote
the ideal of no alcohol to minors. Store staff are offered the Working
SMAART Program to help them identify and deal with these situations.
NLC also has an in-store I.D. Program where our staff request proof of age
resulting in numerous identification requests being made in NLC stores each
year. Last year alone, there were 1,050 incidents where young people were
refused a sale in NLC stores for being unable to provide proof of being
of legal drinking age.
Throughout the year, NLC also promotes no sale to minors through in-store
posters and media advertisements. Programs promoting awareness of alcohol
related issues are also offered to students throughout the province with
the Wise-up Program and the Drinking and Driving Awareness Program.
Wise-up, a program offered to grade seven students, challenges young people
throughout the province to learn about alcohol and its effects while having
some fun in an inter-school contest that tests their knowledge on the subject.
The Drinking and Driving Awareness Program is offered to grade four and
five students in Newfoundland and Labrador. In this program, students draw
their impressions of the effects of drinking and driving on paper liquor
bags. Schools throughout the province participate and submit their students'
drawing. After the winners are selected, the bags with their drawings are
then redistributed to NLC stores throughout the province for retail use.
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