Please Drink Responsibly
Friday, July 30, 2010


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Responsible Drinking
Many people associate messages such as Don't Drink and Drive and activities such as refusing a sale to the subject of responsible drinking. However, NLC's commitment to responsible drinking goes much further. We have: established minimum pricing for alcoholic beverages sold in licensed establishments, carry some low alcohol beer and wine choices in NLC stores and follow the motto that "Moderation – The Smart Choice."

In promoting responsible drinking, NLC has also looked at the pairing of food and drink choices. If a person is offered food choices along with alcoholic beverages, it could slow down or reduce their consumption of drink. Once again, moderation is key. Various pairings of food and drink products have been made in NLC's new magazine Occasions – NLC’s Celebration of Food and Drink, which features local restaurants and recipes in every issue.

Many of our provincial advertising activities are also designed to promote responsible drinking. The messages in these advertisements are often specific to events and activities associated with the time of the year such as Don't Drink and Snowmobile in the winter and Don't Drink and Boat in the summer.

It's Good Business

The "It's Good Business" Responsible Alcohol Service program is about changing views of alcohol service in the tourism/hospitality industry.

The program was officially launched June 22, 2007.

To learn more please visit the official website at http://www.hnl.ca/ras/
 

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